It’s no secret that decades-old stereotypes have always influenced our perspective on beauty and style. Men with white hair are interesting and successful, while women with a discolored mane are plain ugly, boring and unattractive. Does this sound familiar to you? If this type of clichés make you raise an eyebrow, you will probably appreciate the fact that more and more first-class fashion brands have recently chosen to celebrate gray hair and a gracious, natural aging process in a completely different manner.
After stepping away from retouched photos and models who are barely in their 20s, gigantic powerhouses have realized that their success is guaranteed when they build their campaigns around a model that most consumers can actually relate to.
Discovering the Gray Shades of Ageless Beauty
According to Vogue, Joan Didion, 80, is the new inspiring face of Celine. Rocking crisp sunglasses and a cozy knit crewneck that is anything but ostentatious, Joan proves that beauty and style have very little to do with age. When styled properly, graying hair can become an iconic accessory that is just as powerful as your favorite piece of jewelry. Joni Mitchell, 71,(photo) is the icon that has inspired the new campaign introduced by Saint Laurent. Sporting a simple peasant blouse and a wide-brimmed hat, Joni manages to impress due to her striking figure and effortless elegance. Both ladies flaunt discolored locks, indicating that there’s nothing wrong with a few grays, especially when they are presented with maximum confidence.
What Happens When You Realize That Gray Hair Isn’t for You?
Men and women over 50 feel encouraged to learn to live without hair dyes. But what if you don’t want to follow this new beauty trend? What happens when you’re just not ready to say hello to your first silver hairs? In this case, you could either choose to camouflage those grays using coloring products, or you could delay the graying process using the right vitamin complex based on catalase.
Catalase: the Enzyme That Helps You Darken Your Mane without Dyeing It
Catalase decomposes hydrogen peroxide, the agent that bleaches your locks, into oxygen and water. By eliminating the threat that impacts your hair color, catalase protects your natural pigment and lets you preserve your youthful appearance. As the best source of catalase, Getawaygrey allows you to say go away grey and make the most of an intense, delightful darkening effect safely and naturally, without relying on a single drop of hair dye.