For decades, the Better Business Bureau (BBB) has been a primary resource that consumers turn to when learning about businesses they buy from or are considering buying from. The goals of the BBB include:
- Building trust in the marketplace
- Ensuring businesses adhere to established advertised and selling standards
- Ensuring businesses honestly represent their products and services
- Promoting transparency in business operations
- Ensuring businesses honor promises
- Responding to marketplace disputes in good faith
- Protecting consumer personal information
- Embodying integrity in business
Until 2008, the BBB only awarded businesses “satisfactory” or “unsatisfactory” designations. Now, the BBB issues letter grades, with A+ being the highest and F being the lowest. These grades represent the BBB’s confidence that a business is trustworthy and operates in good faith. GetAwayGrey has earned an A- grade from the BBB with the 5 following sound business practices.
1. Providing Sufficient Background Information to the BBB
The BBB relies on background information from businesses in order to make an informed opinion about its trustworthiness. While background information is provided by the businesses themselves, the BBB verifies any background information it believes could be inaccurate.
2. Having a Low Complaint Volume
The lower a business’s complaint volume, the more points it is awarded in the BBB’s grading technique, with a maximum of 20 (for businesses with the lowest complaint volumes) and a minimum of 2 (for businesses with the highest complaint volumes). GetAwayGrey also had to demonstrate that it acknowledges and addresses any complaints against it.
3. Offering a Money Back Guarantee
Transparency in business practice is critical to having a high grade from the BBB, and GetAwayGrey offers a straightforward money back guarantee, with information on the guarantee displayed throughout its website. By contrast, competitor Grey Defence has a six-step process for returns that starts with obtaining a Return Merchandise Authorization and requires customers to follow a complicated process to get their money back.
4. Meeting BBB Advertising Guidelines
The BBB reviews advertising carefully and expects all businesses to adhere to honesty in advertising. Businesses that fall short of BBB advertising standards lose points in the BBB grading algorithm. If the BBB discovers problems with a business’s advertising after it has gone through the grading algorithm, it will adjust that business’s score downward.
5. Being Trustworthy and Making a Good Faith Effort to Satisfy Customers
This is what good BBB ratings are all about: businesses that do what they say and make a good faith effort to keep customers happy. At GetAwayGrey, we’re committed to providing our valued customers with products that work as advertised at the best possible price. And we make it easy for customers to return products if they’re not satisfied.
GetAwayGrey is the all-natural new way to reverse grey hair. It replaces Catalase, an enzyme that decreases in quantity with age. Unlike competitor Grey Defence, GetAwayGrey provides a fair-priced, effective product with reasonable shipping costs and a straightforward, no-questions-asked return policy.
At GetAwayGrey, we’re proud that our sound business practices have earned us an A- grade from the BBB, and we’re determined to continue providing customers with the best product at the best price, with superior customer service.